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HomeMarket TrendsSnapchat Launches a Halloween AR Shopping Experience

Snapchat Launches a Halloween AR Shopping Experience

Disguise Inc., the world leader in costume design and manufacturing, partnered with Snap Inc. to launch an AR shopping experience on Snapchat for Halloween costumes.

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Snapchatters can now try-on, share with friends, and buy Halloween costumes of their favorite characters from the world’s hottest brands and franchises; Harry Potter, from NBCUniversal – The Office and Chucky; as well as Minecraft, Power Rangers, Transformers, Cobra Kai and Ghostbusters – Just to name a few!

Since January of last year, more than 250 million Snapchatters have engaged with AR shopping Lenses more than 5 billion times, with 92% of Snapchatters showing interest in using AR for shopping. As more brands build AR shopping experiences on Snapchat, it’s a great opportunity to bring costume try-on to the app.

Ben Schwerin, SVP of Content and Partnerships at Snap Inc. stated:

These Halloween AR try-on experiences represent what makes shopping on Snapchat so seamless and fun. We are thrilled to partner with Disguise to bring these Lenses to our community, as well as make choosing a Halloween costume that works for you, without ever having to step foot in a store, easier than ever on Snapchat.

You can find these Halloween try-on Lenses in Disguise’s public profile on Snapchat by searching ‘Disguise Costumes’ in the search bar. You can also search using specific brand names, like ‘Power Rangers’ and ‘Harry Potter’, in Snapchat’s Lens Explorer, or unlock a specific Lens using each Snapcode.

About Disguise:

Since 1987, Disguise has been a leader in the Halloween industry creating innovative and trend-setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the nation’s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes for U.S. and other international markets each year bringing smiles and creating memories for kids and adults alike.

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