It has been two decades since Albania’s first modern shopping center opened its doors — and QTU celebrated in a way no one will forget.

This October, QTU’s anniversary celebration kicked off with a powerful launch weekend, featuring special offers, festive activities, and a breathtaking balloon-themed campaign that transformed the entire mall into a vibrant community space of color and joy.

The highlight came with a mesmerizing balloon drop activation, during which 1,500 discount vouchers cascaded from the ceiling, encouraging visitors not only to join the opening weekend but to return and shop throughout the entire month.

The impact was immediate!

The anniversary weekend recorded the highest footfall since QTU’s last extension in 2018, drawing record-breaking crowds inside the center and even creating huge traffic on the highway leading to it.

The event also became a national talking point, with Albanian media portals and social networks buzzing under headlines declaring that “Albania prefers QTU festivities, knowing exactly what to expect — quality, creativity, and joy unmatched by other entertainment options in the city.”

By combining emotional storytelling with strategic commercial goals, QTU’s 20th anniversary campaign connected with all generations — turning engagement into sales.

 “Our 20th anniversary was a celebration of our visitors – and of all Albanians who, generation after generation, have built a connection with QTU. Beyond its international framework, QTU has always carried its own authenticity, created with originality and passion. It continues to evolve while maintaining its role as the most family-friendly and convenient shopping destination in Albania – a place for smart shopping, leisure, and socializing under one roof,” said Joana Korimi, Head of Marketing at ACREM.

A pioneer of retail innovation

Since its opening, QTU has revolutionized the way Albanians shop and spend their leisure time.

It introduced international retail and entertainment standards while preserving a deep local identity and connection to its community. Through multiple refurbishments and extensions, the center has remained modern, relevant, and ahead of its time. To this day, it is the go-to destination for families who value convenience, affordability, and a diverse mix of international and local brands in one place.

“When QTU first opened its doors, it marked the beginning of a new era – introducing not only a modern retail format, but also a new culture of consumption and social experiences in Albania,”  Joana added.

Over 8 Million Visitors in 2025

QTU welcomes 8.2 million visitors, confirming its position as one of the most recognized and emotionally connected brands in the Albanian retail market.

Its enduring success lies in its ability to evolve — adapting to new consumer behaviors, retail formats, and digital expansion while staying true to its original mission: to create a place where shopping, leisure, and social life come together.

Under the management of ACREM, part of the BALFIN Group and operator of both QTU and TEG shopping centers, the mall will continue to set new benchmarks for customer experience, communication, and retail innovation.