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Peek & Cloppenburg Opening First Store in Serbia

German fashion chain Peek & Cloppenburg is finally opening its first store in Belgrade this June.

The flagship store will open on the 25th of June within the newly developed Beo Shopping Center. It will be the largest multi-brand fashion store in Belgrade.


The store will spread across two levels and will offer a vast range of fashion brands for every style, occasion, and age group.

Brands include REVIEW, Montego, McNeal, Christian Berg, Joseph Janard. Hugo, Tommy Hilfiger, Guess, Polo Ralph Lauren, Nike, Calvin Klein, and many others.

Peek & Cloppenburg is a family-owned retail company established in 1900 in Dusseldorf and today its the country’s most famous multi brand retail chain. The chain employs 16.000 people and owns 14 stores across 15 countries.


BEO Shopping Center is a new multi-level shopping center in Belgrade located on the corner of Vojislava Ilića and Mis Irbijeve streets.

The glittering shopping mall, co-developed by MPC Properties and Atterbury Europe, promises to deliver a new generation shopping experience.

With a GLA of 44,000 sqm, BEO Shopping Center will host over 130 international and regional brands.

The mall will have 2 basement levels with more than 900 parking spaces.

The retail offering will occupy 3 levels with a food court and terrace on the 3rd floor. Shops will range from established fashion stores, a hypermarket, services, entertainment (cinema and casino), and a variety of restaurants.

Located in Zvezdara municipality, BEO Shopping Center will serve a catchment population of more than 345,000 people within a 15-minute drive. It is poised to become the beating heart of Zvezdara, popular among locals and tourists alike.

Retail SEE Group
Retail SEE Group publishes articles about the retail real estate market and distributes it to the international business community subscribed to our newsletter. If you would like us to cover a story about your project, company, or brand please contact us.
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