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Menswear Brand Jeordie’s Opens its 5th Store in Serbia

Famous menswear brand Jeordie’s celebrated the opening of its newest store in Belgrade at Stadion Shopping Center.

The new store is located on the first floor of the mall and consists of 172 sqm. The store offers modern formal and casual fashion, accessories, and perfumes for men aged 16 and above. Its assortment includes business suits, shirts, sweaters, trousers, bags, and more.


Jeordie’s has established itself as a strong menswear brand in the Balkan region. At present, the chain has a network of 27 stores: Croatia (12), Bosnia and Herzegovina (9), Serbia (5), and a single unit in Slovenia.

Jeordie’s expands through stores that range between 70 and 220 sqm.

On a global scale, Jeordie’s plans to increase its international network outside of Turkey to 80 stores by 2023.

In the next year, the retailer is scheduled to enter the United Kingdom, France, Germany, and other new European markets.


Stadion Shopping Center has been operating since 2013 and is located in Belgrade’s highly populated residential area Voždovac. The mall represents a 50 million EUR investment.

Spreading over 75.000 sqm, the mall has a retail area of 30.000 sqm. It is Europe’s fourth-largest facility of its kind, with a football stadium on its roof capable of holding 5.000 spectators.

The Center houses a dynamic lineup of international and domestic stores for men, women, and children, including LC Waikiki, H&M, Koton, Mona, New Yorker, Parfois, Deichmann, Legend World Wide, CCC, Sportina, Takko Fashion, Tom Tailor, Jeordie’s and others.

In addition to the vast retail offer, its tenant mix comprises of various cafes, restaurants, services and entertainment centers such as Dreamland and Game Pub, including Health Care Fitness Center.

Retail SEE Group
Retail SEE Group
Retail SEE Group publishes articles about the retail real estate market and distributes it to the international business community subscribed to our newsletter. If you would like us to cover a story about your project, company, or brand please contact us.
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