Good American, the fashion brand co-founded by Khloé Kardashian, has evolved from an online-first retailer into a leader in brick-and-mortar innovation.

Starting in 2016 as an online brand, it now boasts three standalone stores, including the flagship at Westfield Century City Mall in Los Angeles and new locations in Atlanta and Las Vegas.

These stores have attracted widespread attention and praise on social media, particularly from Millennial and Gen Z shoppers, who love the brand’s unique approach to inclusivity and technology-driven experiences.

Here’s how Good American achieved in-store retail success in a competitive retail environment.

The Challenge: Bridging the Digital and Physical Worlds

When preparing to open its first standalone store, Good American faced a key challenge: replicating the seamless, inclusive experience of its online presence in a physical space.

The key goals were:

• Stand out in a highly competitive shopping center where most stores relied on static signage.
• Showcase inclusivity through design, marketing, and representation.
• Enhance customer engagement with a memorable in-store journey that mirrored the convenience of e-commerce.

“We needed to bring the experience shoppers get on our website to life inside a physical store,” said Misti Blasko, VP of Retail for Good American.

The Solution: Samsung-Powered Innovation

To meet these goals, Good American partnered with tech giant Samsung to integrate advanced display technology and a robust content management system (VXT CMS) into its store design.

This partnership delivered a shopping experience that is not only immersive and inclusive but also incredibly efficient.

1. Eye-Catching Window Displays

Good American’s Direct View LED displays at the store entrance immediately grab attention with their vibrant, rotating campaigns.

These displays:

• Pull in foot traffic by standing out from traditional print signage of other stores in the shopping center.
• Showcase models of diverse shapes, sizes, and ethnicities, emphasizing the brand’s commitment to representation.

2. Interactive Shopping Spaces

Inside the store, technology takes center stage.

A 55-inch Samsung Interactive Display near the denim wall lets shoppers:

• Browse the catalog for alternative sizes and styles.
• Access detailed product information, including fit guides and seasonal collections.
• Use the “endless aisle” feature to order items not available in-store, ensuring no sale is lost.

Additionally, a 98-inch vertical display featuring Khloé Kardashian in the fitting room serves to provide outfit inspiration and make customers feel like they are shopping with a familiar friend.

3. Smart and Spacious Fitting Rooms

Good American upgrades the fitting room experience with touchscreen displays that:

• Automatically display details about the items brought into the fitting room, including available sizes, colors, and alternative styles.
• Allow shoppers to request additional items directly from the screen, which a shopping assistant delivers to the fitting room.
• Provide an option to purchase items directly from the screen in the fitting room, speeding up the checkout process.

Besides incorporating technology, they designed the fitting rooms to be spacious, equipped with adjustable lighting, and featuring three-way mirrors, allowing customers to view their outfits from all angles, boosting their confidence in their purchases.

4. Personalisation

Leveraging Bluetooth-enabled technology, the store provides a personalized shopping journey that aligns with the preferences and behaviors of modern consumers.

Here’s how the personalization works:

• As shoppers enter the store, Bluetooth-based location services can send tailored messages to their smartphones, welcoming them and showcasing exclusive deals or new arrivals.
• Interactive displays and digital screens are dynamically updated to reflect personalized recommendations based on past purchases or browsing history.
• Shoppers can navigate the store using step-by-step wayfinding features, guiding them to specific products or sections that match their preferences.

Personalization isn’t just about convenience—it’s about creating a connection between the shopper and the brand. According to a Deloitte report, 75% of consumers prefer brands that offer personalized experiences, and they are willing to spend 37% more as a result.

By integrating personalized messaging and recommendations seamlessly into the shopping experience, Good American ensures that every visit feels unique and tailored, fostering stronger connections and loyalty among its customers.

5. Seamless Content Management

Using Samsung’s VXT CMS, the Good American team can manage content across all displays remotely.

This system allows them to:

• Update promotions and campaigns in real time.
• Keep the shopping experience fresh and relevant without requiring IT expertise.
• Roll out dynamic content, like seasonal collections and flash sales, across multiple locations effortlessly.

The Results: A Unique, Inclusive Shopping Destination

Good American’s stores have redefined retail by blending advanced technology with a strong commitment to inclusivity.

1. Increased Foot Traffic and Social Media Buzz

Shoppers are drawn in by the store’s bold digital signage, which sets it apart from competitors. The Khloé Kardashian vertical display has become a favorite Instagram moment, driving organic social media promotion.

2. Enhanced Customer Experience

From interactive displays to smart fitting rooms, every touchpoint in the store is designed to make shopping intuitive and enjoyable. The integration of technology reduces friction, allowing staff to focus on delivering personalized service.

3. Stronger Brand Loyalty

By reflecting the diversity of its customers and offering a truly inclusive shopping experience, Good American builds trust and loyalty with its target audience, particularly Millennials and Gen Z shoppers.

4. Sustainability in Retail

Samsung’s LED displays consume up to 70% less energy than traditional signage, aligning with Good American’s Certified B Corporation commitment to sustainability. The displays also have a longer lifespan, reducing waste and environmental impact.