Wednesday, June 16, 2021


Bulevar Mihaila Pupina 115b, New Belgrade, Serbia
+(381) 11 35 32 555


With more than 100 stores across Serbia, Montenegro, Croatia, Bosnia and Herzegovina, Romania, and North Macedonia, Fashion Company has established itself as a regional leader in fashion retailing.

Fashion Company expands through mono-brand stores, Fashion & Friends multi-brand stores, and outlet units positioned on prime locations, including the leading shopping malls and busy high streets in city centers.

The Company’s Fashion&Friends multi-brand chain is known for its modern design concept with incredible interiors. Its assortment includes some of the world’s leading brands such as Replay, Bata, Desigual, Cesare Paciotti, Camper, Timberland, Premiata, Calvin Klein, Diesel, Tommy Hilfiger, Scotch & Soda, Steve Madden, New Zealand Auckland and many others. 

The company is considered as the leading fashion franchisee for international brands seeking to expand across the South East Europe region, due to its long-lasting experience, excellent store locations, strong marketing strategies, and reputation. 

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