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HomeRetail NewsColin's Opening First Store in Serbia within Ada Mall

Colin’s Opening First Store in Serbia within Ada Mall

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Colin’s, one of the most popular Turkish fashion brands, is finally entering the Serbian market with its first store in Ada Mall.

The new store will be located on the first floor of Ada Mall, consisting of 312 sqm. The opening is planned for mid-December 2022, just before the holiday and festive shopping season.

Colin’s Leading Global Denim Brand

Colin’s Jeans

Colin’s offers a wide range of jeans-oriented products, including fashion and accessories. The brand targets young consumers and kids that want to embrace street style, freedom, and music. They are best known for their high-quality jeans for men and women produced in Turkey that are made in a variety of fits and styles. Having more than 600 stores across 38 countries, they are proud to be one of the world’s most dynamic ready-wear players on the world stage.

Ada Mall management recognized Colin’s as a perfect fit for their tenant mix.

Alex Linchev, Ada Mall Manager, stated:

By listening to the needs of the market and analyzing our target group – young and stylish millennials, and Zoomers – Colin’s was a natural fit for our portfolio and tenant mix. We are all about affordable fashion, style, leisure, entertainment, and good energy, which is what  I presume attracted Colin’s to Ada Mall.

Colin’s management highlighted the importance of being in a mall with good energy as their business model is all about experiential retail.

Adil Colak, Expansion Manager of Colin’s added:

We are aiming to make people feel better by providing a unique customer experience, and this is why we choose our first store to be in Ada Mall.  It is a synergy of two companies that offer experiential retail.

About Ada Mall

Ada Mall, Radnička Street, Belgrade

Ada Mall, developed by GTC Group, is a next-generation shopping center built on Radnička Street in Belgrade, opposite the popular recreational zone Ada Ciganlija.

The mall opened in 2019 and was a 105 million EUR investment. With a gross leasable area of 34,000 sqm on five levels, it offers a unique shopping experience. The complex is well-connected to public transport and features three floors of underground parking with approximately 1,000 parking spaces.

More about Ada Mall:

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