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Cineplexx Continues to Invest in Serbia

Leading cinema operator in the region Cineplexx continues its multimillion investments in the Serbian market and will soon open the largest and most modern cinema with technology never seen before in Serbia.

The Biggest Multiplex Screen 

The new cinema Cineplexx Galerija Belgrade within Belgrade Waterfront will offer the largest multiplex screen in the region – totaling the surface of 336 sqm and 24 m long, which is almost twice the size of a tennis court, as well IMAX® technology which raises the cinema experience to the highest possible level in the world.

Cineplexx Galerija Belgrade – entrance to IMAX hall

IMAX® is a completely unique system, which consists of a number of new technologies, starting with the IMAX® camera, film format, special projector, and finally the cinema hall itself.

The giant screen and all elements of IMAX® technology will set new standards for watching movies in the country, as this technology is synonymous with crystal clear images, laser-precise sound, and a special arrangement of seats in the hall, which is built according to special criteria so that every place is the best.

The Largest Cinema in Serbia

The largest cinema in Serbia will occupy an area of over 4,000 sqm with 9 halls and more than 1,700 seats. ATMOS technology and Real D Ultimate screens will be installed in three halls, and JBL Sound Performance in the others.

Cineplexx IMAX Hall

Cineplexx Galerija Belgrade will also offer exceptional comfort in the form of special seats – electronic seats (VIP deluxe), sofas, Lovebox, and love seats. For the first time in Serbia, ticket machines will be set up in this cinema.

Managing Partner Christof Papousek stated:

Managing Partner Christof Papousek

“Despite the current heavy losses caused by the pandemic, limited operations with reduced capacity in the halls, and the absence of popular movies in the upcoming months, we have decided to continue investing. The Serbian audience loves the movies and goes to the cinemas with great excitement. The experience that cinemas provide is very different from the home environment offered by video platforms. Our task is to provide the best possible conditions for such an experience in modern and well-equipped cinemas, regardless of whether the films were made in local-Serbian and regional productions or were made in various world cinematographic centers. In the current circumstances, it is necessary to send positive signals to the economy and citizens in order to continue everyday life, which includes enjoying movies in the cinema and other cultural contents, while respecting all prescribed measures.”

About Cineplexx

Cineplexx is an Austrian cinema chain with over five decades of experience in this field. Today Cineplexx is represented with over 60 cinemas in 12 countries: Austria, Croatia, Serbia, Montenegro, Slovenia, Bosnia and Herzegovina, Macedonia, Albania, Greece, Romania, and Italy. Over 400 screens with more than 70,000 seats are operated. With around 1,700 employees, the company generated sales of more than € 150 million in 2019. Cineplexx cinemas welcomed almost 13 million visitors last year.

Retail SEE Group
Retail SEE Grouphttp://www.retailsee.com
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