CC Real opens Kontraloop, a 2,000-sqm leisure and entertainment flagship at City Center one Split, marking an important step in its strategy to expand experiential retail across Europe.
The launch follows a €22 million modernization programme that positions City Center one Split among the region’s most modern and sustainable retail destinations.
“City Center one Split has long been a benchmark for the region. With Kontraloop, we are strengthening this role by creating a forward-looking environment that brings innovation and authentic experiences to our community,” said Sven Vorih, Managing Partner at CC Real.
Since its opening in 2010, City Center one Split has grown into one of Dalmatia’s most visited retail and leisure destinations.
The centre welcomes 6.5 million visitors annually across 60,000 m² and has more than 200 tenants, including INTERSPAR, Müller, Peek & Cloppenburg, H&M, Mango, IKEA, C&A, McDonald’s and Cineplexx.
Kontraloop – A year-round leisure anchor driving footfall and dwell time
Kontraloop offers a mix of gaming, social competition, hospitality and event spaces.
The venue features Split’s largest bowling alley with 12 lanes, complemented with darts, shuffleboard, billiards, table football and pinball. It also includes five modular event zones, advanced AV systems, two bars and an outdoor terrace.
Kontraloop can host up to 300 guests and is designed for a wide range of events and occasions. The venue supports strong, locally driven footfall throughout the year and enables diversified revenue streams.
The entertainment offering is completed by Fun & Play Arcades with 58 gaming machines, some available for the first time in Croatia. Cineplexx further complements the offer with seven cinema auditoriums, including MX4D technology.
Concept development with TGP International
Kontraloop was developed together with TGP International, which contributed to the concept creation, guest experience design, interior architecture, and operational planning.
TGP International also supported the development of a contemporary menu focused on social dining. The offer includes Neapolitan-style pizza, crafted burgers, sharing dishes, signature cocktails and a curated wine selection.
Driving community engagement and competitive positioning
Kontraloop provides a versatile setting for families, friends and corporate events.
As a leisure anchor, it contributes to longer dwell times, increased cross-shopping and a vibrant retail mix.
Its motto, “Guštaj po svom – Craft your fun,” reflects CC Real’s focus on creating emotionally engaging and economically resilient destinations.
The venue is a core element of a wider refurbishment of City Center one Split, which transformed 16,000 m² of retail space and 11,000 m² of common areas.
Key upgrades include integrating energy-efficient LED lighting and water-saving fixtures, while also optimizing tenant layouts. The architectural identity was refreshed with wood and metal finishes, a green wall and nearly 1,000 plants.
Sustainability Leadership
City Center one Split is Croatia’s first shopping centre fully aligned with the EU Taxonomy
and holds DGNB Gold certification, placing it among Europe’s leading sustainable retail
assets.
The certification process was led by CC Real Project Management GmbH’s in-house
EU Taxonomy Advisors and DGNB Auditors.
ABOUT CC REAL
Founded in 2006 and headquartered in Vienna’s Millennium Tower, CC Real employs over 200 professionals across multiple countries and is an investor and operator of commercial real estate, managing assets worth 3 billion EUR.
CC Real offers a full-service package comprising comprehensive INVESTMENT (transaction, fund, and portfolio management) and REAL ESTATE MANAGEMENT (asset, center/property, facility, construction management, EU-Taxonomy, green building certification and leasing) services.
The company also has proven experience in (co-) investments with international institutional investors such as Morgan Stanley Real Estate Investors, Hyprop Investments, InterCapital Real Estate, Family Offices, Australian Superannuation Funds and other investment banks.
CC Real vision is wholly focused on creating long-term value!
For more information visit: cc-real.com
