Ada Mall to open the first of its kind in Serbia in-mall fashion and lifestyle workshop, uniting hundreds of local designers, sports professionals, and artists.
The new permanently operating fashion hub will include more than 100 local designers and brands, spreading over 250 sqm of indoor and outdoor terrace space.
The interior mimics a crisp living room ambiance with a cosy minimalistic Parisian decor and will encompass a lounge area, a bar, and a fashion studio. The project, which is also powered by Moët & Chandon, will host individualistic fashion collections and home decor from local artists only.
The initiative, executed by L:AW Concept, is part of Ada Mall’s continued commitment to support and actively engage in the local community. It is also an initiative to boost values of diversity, authenticity, sustainability, and, above all, freedom of artistic expression.