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30 Most Innovative Emerging Global Brands in 2023

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Interbrand launches “2023 Breakthrough Brands Report” revealing the most innovative and emerging brands revolutionizing the global market.

Interbrand, the world’s leading brand consultancy, has released its highly anticipated “2023 Breakthrough Brands Report,” showcasing the most innovative brands that are reshaping the global market. With a focus on the metaverse, artificial intelligence (AI), and sustainable technology, these brands are not only transforming industries but also shifting our understanding of the world and shaping consumer behavior.

30 exceptional brands that are breaking through

most innovative brands 2023
Interbrand’s Breakthrough Brands 2023 Top 12

In partnership with Vox Media, Interbrand’s influential Breakthrough Brands Report highlights 30 exceptional brands that are breaking through the crowded landscape and establishing bold identities rooted in a clear vision. Notably, the top 12 names are making iconic moves to become the next generation of legacy brands, leaving a lasting impact on their respective industries.

Additionally, Interbrand has identified 18 brands that represent emerging trends across evolving sectors such as beauty and wellness, sustainability and style, food preferences, and next-gen approaches to business. This demonstrates the report’s commitment to capturing the pulse of innovation and identifying brands at the forefront of change.

Daniel Binns, Global Chief Growth Officer and CEO, Interbrand New York, said:

This year’s analysis of brands represents what’s happening in society and culture today. Most industries are becoming crowded with a multitude of brands providing similar things. Brands making bold moves to stand out have the best chance of being successful.

This year’s report introduces a new framework by grouping brands into “Arenas,” which outlines the core human needs and cultural shifts that these brands are equipped to deliver against. In today’s dynamic landscape, brands possess the infinite potential to expand and evolve, no longer fitting neatly into a single category or industry.

Interbrand’s 2023 Breakthrough Brands:

  1. OpenAI – AI researchers behind the world’s most talked-about chatbot
  2. Zepeto – avatar-based metaverse platform
  3. Eight Sleep – pioneer of smart sleep
  4. CAKE – high-performance electric motorbikes
  5. HiPhi – premium electric vehicles
  6. KidSuper – of-the-moment creative studio
  7. Fishwife – ethically-sourced tinned seafood
  8. Bilt – rewards platform for renters
  9. Betterhalf – fastest-growing matrimony app
  10. Obsess – immersive e-commerce developer
  11. Neko Health – body scanning health tech
  12. Sila Nanotechnologies – battery materials provider
  13. Acid League – gut-friendly gastronomy
  14. Augustinus Bader – luxury skincare formula
  15. Blank Street – affordable, convenient coffee-to-go
  16. Candela – next-gen electric boats
  17. Caraway – colorful non-toxic cookware
  18. Chopova Lowena – modern luxury that’s sustainable and gender-neutral
  19. Crumbl Cookies – cookies for the cookie-obsessed
  20. DRESSX – digital fashion brand
  21. Fisker – EVs for a cleaner future
  22. Fly by Jing – sauces that blend East and West
  23. Jolie Skin Co – the world’s best shower filter
  24. Maude – sophisticated take on sexual wellness
  25. Ono – environmentally friendly urban logistics vehicles
  26. Our Place – kitchen cookware’s future design icons
  27. Season Eqpt – inclusive snowboard and ski equipment
  28. Slutty Vegan – refreshingly bold vegan chain
  29. Talea – beer and taprooms with a woman’s touch
  30. Topicals – skincare brand that also supports mental health

The full report can be downloaded here:

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