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Klarna Consumer Trend Report: What did People Buy in 2023?

Klarna released its annual trend report revealing what products sold the most online across Europe and the USA, showing interesting 2023 consumer trends.

The Future of Retail: Shoppers Ready for AI, AR and Robots

With recent advancements in technology, AI, AR, and robots are likely to dominate the in-store and online landscape, according to a new research study "The Future of Retail" by Klarna.

Global Trend Report: What did People Buy in 2022?

Klarna's annual trend report reveals 'nostalgia' as a key shopping theme for 2022 as consumers turn to products reflective of more carefree times.

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