Sports apparel brand lululemon announced this July plans to introduce the brand to more communities around the world by opening two new stores and a local e-commerce site in Spain.
With a significant runway ahead and the Company’s “Power of Three ×2” growth plan, which includes a quadrupling of its international revenue from 2021 levels by year-end 2026, lululemon enters Spain as the first new market in Europe since 2019.
Beginning with the launch of lululemon.es in late July, the Company’s innovative apparel and accessories for men and women will be available to purchase from a dedicated e-commerce platform in Spanish for the first time. In September, lululemon will open its first Spanish retail locations in the heart of Madrid and Barcelona’s shopping districts, on Calle Serrano and Paseo de Gracia respectively.
André Maestrini, Executive Vice President International stated:
As a brand that supports wellbeing, lululemon has a strong synergy with the active, balanced lifestyle enjoyed in Spain. We are looking forward to connecting with Spanish guests, through our website and at our first retail stores opening in Madrid and Barcelona. The strength of our model across product innovation, guest experience, community, and culture provides a unique advantage as we introduce lululemon to our newest market.
The stores will offer products developed through lululemon’s distinctive lens for innovation, the Science of Feel, engineered with proprietary technical fabrics, innovative construction techniques, and strategic fits and features to solve guests’ needs.
Lululemon Retail Network
Market expansion is one of three key pillars in lululemon’s growth strategy. With a significant runway in both new and core markets, lululemon continues to introduce the brand to more customers around the world.
lululemon currently operates almost 40 stores and three local language sites in eight countries in Europe: France, Germany, Ireland, the Netherlands, Norway, Sweden, Switzerland, and the UK. In addition, lululemon ships to additional countries across Europe via its EU website.
About lululemon athletica inc.
lululemon athletica inc. is a technical athletic apparel, footwear, and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all.
Setting the bar in the innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback.
Source: lululemon athletica inc.
