Xiaomi Opening The First Mi Store in Serbia

By Retail SEE Group / March 14, 2019

Xiaomi, a leading Chinese consumer electronics manufacturer and retailer, will open its first Mi Store in Serbia, located within UŠĆE Shopping Center in Belgrade, on the 15th of March.

At the new store, customers will be able to shop a wide range of Xiaomi’s products - smartphones, smart watches, cameras, home appliances, audio equipment and other devices.

The official distributor of Xiaomi for Serbia, Croatia, Slovenia, Austria and Montenegro is the Croatian company Bijelić Co.

About Xiaomi

Xiaomi was founded in 2010 and is today positioned as one of the world’s top smartphone makers. The company has grown from a startup to a global player in less than five years and is often referred to as the “Apple of China”.

Its product range includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products and accessories.

With more than 61 million handsets sold in 2014, and products launched in Taiwan, Hong Kong,Singapore, Malaysia, Philippines, India, Indonesia and Brazil, Xiaomi is expanding its footprint across the world to become a global brand.

For more information about Xiaomi visit their official website.

About UŠĆE Shopping Center

UŠĆE Shopping Center opened on the 31st of March 2009. The mall is conveniently located at Bulevar Mihajla Pupina Street, at the point where the old part of Belgrade meets the new modern business district of New Belgrade.

UŠĆE Shopping Center offers 46,780 sqm of GLA across four levels above ground, housing an array of local and international retailers, cafes, restaurants, a supermarket, food court, Cineplexx cinema and other leisure and entertainment amenities.

Thanks to a variety of shops and rich entertainment options, UŠĆE has established itself as the ultimate shopping destination in Serbia and the region that offers “all under one roof”.

Major tenants in the mall include LC Waikiki, New Yorker, Tom Tailor, Orsay, Mango, Diesel, Zara, Springfield, Koton, Fashion&Friends, Guess, Lacoste, U.S. Polo Assn., United Colors of Benetton, Desigual, ECCO, Office Shoes, Nine West, Deichmann, Sephora, MAC, L’Occitane, dm drogerie markt and many others.

View the full tenant mix of UŠĆE Shopping Center on their official website.

Find more shopping centers in the region on our Properties page.

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