Decathlon Big Fashion


By Retail SEE Group / April 11, 2018

A dream come true for all sports enthusiasts, Decathlon will open its first store in Serbia spanning over 3.700 sqm within BIG FASHION PARK in Belgrade.

The world's largest sports retailer, Decathlon, present in over 40 countries and with more than 1,350 stores worldwide is coming to Serbia. Partnering with BIG CEE group, Decathlon is set to open its first store in the second quarter of 2019.

BIG CEE Serbia, CEO Robert Yahav explained that BIG FASHION shopping center on Višnjička Street in Belgrade, which opened in April 2017, will expand to include additional commercial, residential, and office zones under the name of BIG FASHION PARK. The Decathlon store will be one of its main residents.

Decathlon is present in over 40 countries and currently employs more than 80,000 people worldwide. What makes Decathlon truly unique is its innovation in conception and production of proprietary products of unmatched price and quality, all grouped in one big family called Passion Brands. With over 50 Passion brands and products for over 70 sports in a single store, Decathlon caters to the sports needs of just about every sport enthusiast, be it a beginner or professional. Making sports accessible to the masses is the mission Decathlon thrives to achieve through quality and innovation at ever affordable price range.

Passion brands are the result of over thirty years of tireless work and innovation in Decathlon's own research and development centers. Passion brands are only available in Decathlon stores, and they offer a wide range of innovative, high quality products aimed towards everyone; recreational athletes, professionals and entire families.

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