Victoria’s Secret Opening Its First Store in Romania

By Retail SEE Group / March 14, 2019

Victoria’s Secret, an American designer, manufacturer and retailer of women’s lingerie, accessories and beauty products, is set to open its first full-scale store in Romania in the fourth quarter of 2019.

The unit will be located within Baneasa Shopping City in Bucharest.

Located on the ground floor of the mall, the new store will consist of 500 sqm and will stock the full range of Victoria’s Secret collections including lingerie, underwear, active-wear and beauty products.

About Victoria’s Secret

Victoria’s Secret was founded in 1977 in San Francisco, California. Today, the brand’s products are sold in more than 1,600 stores worldwide as well as online at

Positioned as the leading retailer of women’s lingerie, prestige fragrance, body care, accessories, athletic and lounge wear, the company is also known for its world-famous runway shows featuring celebrated supermodels.

Victoria’s Secret is owned by L brands, an international company that sells lingerie, personal care and beauty products, apparel and accessories in more than 3,000 privately-owned stores and 650 franchised locations worldwide.

In 2018, L brands, which also owns the American beauty retail chain Bath & Body Works, recorded sales of $13.2 billion.

About Baneasa Shopping City

Baneasa Shopping City was opened on the 18th of April 2018 in Bucharest, Romania. The mall is located at no. 42D București-Ploiești Street, next to the country’s most circulated road and on the way to Otopeni International Airport.

Baneasa Shopping City offers 55,000 sqm of retail space housing more than 280 stores. The mall attracts over 23 million annual visits.

Over the past six months the shopping center has welcomed 12 new international brands into its tenant mix, including the first Christian Dior boutique in Romania, Davidoff flagship store, Nespresso and Tumi, one of the world’s leading retailers of travel accessories.

View the full tenant mix of Baneasa Shopping City on their official website.

To browse more shopping centers in South East Europe, visit our Properties Page.

Positive SSL