TEZENIS, a global underwear and home wear brand owned by Calzedonia Group, opened its second store in Belgrade, Serbia, on the 6th of July. The store was leased to TEZENIS thanks to the assistance of the leading regional consultancy company CBS International.
The new store is located on no.22 Knez Mihailova Street in Belgrade city center. It carries the brand’s latest summer collection offering a wide range of swimwear, as well as fashion underwear, sleepwear and accessories.
The new opening is the second TEZENIS, store in Serbia, with the first store located in BIG Fashion shopping Center in Belgrade.
In the South East Europe region, the brand is also present in Kosovo, Croatia, Albania, Bulgaria and Romania. The brand expands through local franchise partners.
Established in 2003, TEZENIS,is today present with over 300 stores in Italy and more than 100 international units. The brand credits its global success to its diverse range of products, competitive pricing, innovative merchandising technologies and prime locations of its stores.
TEZENIS, expands through stores with a typical area of 200 sqm. Its main locations of interest are shopping centers, busy high streets and pedestrian zones in cities with a minimum catchment area of 50.000 inhabitants.
A MEMBER OF CALZEDONIA GROUP
The Calzedonia Group handles the entire life cycle of a product internally, from creation and production, up to worldwide distribution. The collections are sold exclusively within more than 4.600 directly owned or franchised single-label stores under the brands Calzedonia, Intimissimi, Tezenis, Falconeri, Signorvino and Atelier Emè. The stores are present in the best locations in 50 countries around the globe.
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