PIAZZA ITALIA OPENS ITS SECOND STORE IN SERBIA

By Retail SEE Group / October 9, 2019

Italian fashion brand Piazza Italia has opened its second store in Serbia last month. The store is located within SAD NOVI BAZAAR shopping center in Novi Sad. 

The new store is operated by Promoda, the brand’s exclusive representative for Serbia. It offers a wide selection of affordable fashion from the brand’s latest men’s, women’s and kid’s collections. 

Piazza Italia entered the Serbian market in May this year, opening its first store in Belgrade within ADA MALL. 

A FAST-FASHION BRAND WITH A GLOBAL PRESENCE 

Founded in 1993, Piazza Italia is today present with more than 290 stores in Italy and around 60 units abroad. The brand expands both directly and through franchise partners through the following concepts: Kids store, Fashion store, and Mega store. 

Based on the concept of fast-fashion, Piazza Italia continually updates its collections to reflect the latest trends. The label is known worldwide for its bold style, wide choice of products and affordable prices. 

Browse more retail companies active in the region HERE.

ABOUT BAZAAR NOVI SAD

SAD NOVI BAZAAR shopping center is located in the center of Novi Sad, at no.1 Bulevar Mihajla Pupina Street. The complex offers 9,000 sqm of rentable space. 

Its family-oriented tenant mix comprises of various retail stores, a children’s playground, supermarket, hairdressers, beauty and fitness centers. 

Local and international retailers present within the center include Sephora, Bomar watches and jewelry, Solo footwear, Urban Shop, Piazza Italia and San Marco.  

Visitors can also relax in cafes such as Giardino club. 

The shopping center is leased by company Mat-Real Estate doo

Find more shopping centers in the region on our Properties page. 

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