NYX Professional Makeup to Open in Openville Timisoara, Romania

By Retail SEE Group / August 2, 2018

NYX Professional Makeup, international cosmetics brand owned by the L’Oreal Group, will this fall open its new store on the ground floor of Iulius Mall Timisoara, part of Openville mixed-use development in western Romania.

This will be the second NYX Professional Makeup store in the Iulius Mall network, after Iulius Mall Cluj. Its offering will include more than 2,000 high quality make up products and cosmetics sold at an affordable price range.

In Romania, the brand is also present with stores in ParkLake shopping center, Sun Plaza shopping center and Baneasa Shopping City in Bucharest, and City Park Mall in Constanta.

About NYX Professional Makeup

Founded in 1999, NYX is today sold in more than 70 countries worldwide at thousands of specialty/beauty/fashion stores, freestanding stores and beauty supply stores.

The Los Angeles-based retailer is positioned as the leader in the color cosmetics industry and is popular among consumers, as well as professional make up artists.

In 2014, NYX was acquired by L’Oreal Group, the world’s leading beauty company whose brand portfolio also includes the renowned beauty labels Lancome, Maybelline, Viktor&Rolf, Garnier, Shu Uemura, Kiehl’s, Clarisonic and numerous others.

About Openville Timisoara

Openville Timişoara is the largest mixed-use project in western Romania that will open its doors to the public in the fourth quarter of 2018.

The project that integrates the current Iulius Mall Timişoara will comprise of office, retail and entertainment components, and is being developed by IULIUS Group and Atterbury Europe.

The first phase of development will include 100,000 sqm of class A office space, a 47,000 sqm additional retail space, a 55,000 sqm park, a traffic underpass and more than 1,500 new parking spaces fitted in two multilevel and underground parking facilities.

The Openville project will gravitate around Iulius Mall Timişoara, which will be expanded by an additional 47,000 sqm during the first development phase, increasing its total leasable area to 118,000 sqm.

In Openville, the citizens of Timişoara will discover numerous leisure options, a new mix of brands, more than 100 new stores, restaurants and themed cafés, a new concept of cinema and  children's playground.

The second phase of the Openville Timişoara project will entail the development of approximately 85,000 sqm of office space and 25,000 sqm of retail space, depending on the market demands.

The investment in Openville is estimated at over 220 million EUR and represents the largest infusion of private capital in the real estate sector of western Romania.

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