By Retail SEE Group / March 2, 2020

Mia Zečević, CEO of Novaston will join a panel discussion on the construction industry growth at the 27th annual Kopaonik Business Forum held March 1-4, 2020. 

The Kopaonik Business Forum brings together over 1,300 reputable experts, government officials, investors, researchers, diplomates and thought leaders. 

On the 3rd of March, Novaston CEO Mia Zečević will share her insights into the latest trends and opportunities in the construction sector. 

“Statistics show that Belgrade is significantly underdeveloped in terms of business and logistics space compared to other capital cities in the region. We are pursuing business development in these areas and the results of our efforts will be visible in the coming period. That being said, our focus remains on the retail segment,” stated Mia Zečević. 


Generally speaking, the local market is showing evidence of improvement and growth across all sectors - retail, office, logistics and residential. 

After the opening of two large shopping centres - BW Galerija and BEO Shopping Center - Belgrade will catch up with other regional capitals, reaching c. 300 sqm of retail space per 1,000 inhabitants. 

“The development activity in New Belgrade is the key driver of office space growth. There are more than 10 large-scale projects under construction, which will increase the vacancy rates from 4-5% to 6-9%. 

The highest number of projects is expected to be delivered in the logistics sector. This includes the largest logistics centre in Serbia which is being developed by CTP Invest. The residential market continues to experience steady growth in delivery, supply and demand, and prices per sqm. The demand remains strong even for older properties, leading to higher prices, “ stated Mladen Mladenović, Lear Senior Business Associate at Novaston Asset Management. 

Besides Mia Zečević, panelists will include Robert Yahav, CEO of BIG CEE, Mustafa Keriba, Deputy CEO and Head of Asset Management & Investment Solutions at ADFG and Peđa Petronijević, CEO of GTC. Nebojša Nešovanović, Senior Director, Head of Valuation SEE at CBRE, will serve as the panel moderator. 

To learn more about Kopaonik Business Forum click HERE.


Novaston is a unique real estate management and marketing platform offering a portfolio of integrated services in the areas of asset and property management, project management, facility management, marketing, corporate communications and digital. 

Through its deep expertise, strategic vision and continuous innovations, Novaston helps its clients to apply world-leading standards and maximize the value of their assets. 

The company’s clients and partners include IMMOFINANZ, NEPI Rockcastle, Rajićeva Shopping Center, IKEA, ADA MALL, VIVO! Shopping Park and CCC Shoes & Bags. 

Novaston Marketing Consultancy is a leading marketing platform working with real estate and retail professionals in Serbia and in the region.

The company has experience in below-the-line (BTL), above-the-line (ATL) and through-the-line (TTL) initiatives and best practices, complemented by its broad network of digital marketing partners.

Read our exclusive interview with NOVASTON here.


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