Sergent Major Delta City

New Sergent Major Store Opens within Delta City Shopping Center in Belgrade, Serbia

By Retail SEE Group / April 4, 2018

Retail Group Balkans, franchise partner of the French children’s fashion brand for Serbia, opened on the 1st of April its new store within Delta City shopping center at Jurija Gagarina no.16 Street.

The new store is located on the first floor of the mall, offering a wide range of clothing and accessories for babies and children up to 14 years of age.

At present, Retail Group Balkans operates two more Sergent Major franchise stores in Serbia, located on Boulevard Kralja Aleksandra no. 94 and Knez Mihailova no.19 Street in Belgrade.

Established in 1987 in Paris, Sergent Major today has a retail network of more than 580 stores worldwide.

About Retail Group Balkans

Retail Group Balkans is a subsidiary company of Fawaz Alhokair, which operates more than 80 fashion and lifestyle brands in 17 countries, with a retail network of 2,100 stores across Europe, USA, Central Asia, Caucasus region, Saudi Arabia and North Africa.

The company is the franchise partner of the international brands Aldo, Monsoon, Accessorize and Sergent Major for the Serbian market, as well as for Montenegro and Macedonia.

About Delta City

Delta City is the first international style shopping mall developed in Serbia. The center’s total area equals to 85,000 sqm, of which 30,000 sqm consists of retail and entertainment space divided into three levels.

Delta City houses approximately 130 retail units and is anchored by Inditex fashion brands, New Yorker, C&A, Delhaize Maxi, Cineplexx and H&M.

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