Mini-Home- in Big Fashion-Karaburma

New Mini Home Concept Expanding in Serbia

By Retail SEE Group / March 2, 2018

Mini Home, home decor and gift shop chain owned by Home Plus, opened on the 1st of March a new store within BIG Fashion Shopping Center in Belgrade's municipality Karaburma.

The new store is located on the first floor of the mall and consists of 200 sqm, offering affordable home decor articles, gifts, accessories and cosmetics.

Mini Home is a new store concept introduced in 2017 by Serbian furniture and home decor retailer Home Plus, when its first store opened within Delta City shopping center in Belgrade.

This is the chain's second Mini Home store in Serbia and according to its representatives the company plans to further expand the concept throughout the country.

Home Plus today operates 9 stores across Serbia, 7 stores are under the larger Home Plus concept and two are under the Mini Home concept.


BIG Fashion is located on Višnjička Street no.84, it has a primary catchment area of 404,000 inhabitants and a wider catchment area of 690,000 inhabitants.

The estimated average footfall is 7.8 million visitors.

The mall offers more than 100 shops on two levels with the most famous international and domestic brands. Its third level is dedicated to dining, relaxation and entertainment, with a great selection of restaurants, 8 cinema halls, a children’s playroom and an open terrace with a beautiful view of the Danube river.

More information and contact for BIG FASHION click here.

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