By Retail SEE Group / November 8, 2019

Serdika Center in Sofia has introduced more than 15 new brands this year to enhance its appeal and provide a better experience for its customers. 


The mall opened a next-generation restaurant concept, Ginger Layout, which serves both Bulgarian and international cuisine in a family-friendly setting. 

The new eatery boasts 330 seats and entertainment options such as an indoor playground for children of different ages. It also features a large zone with Playstation consoles, computers and more than 400 newly released games. 

The restaurant's all-encompassing menu includes fresh seasonal salads, local dishes, pizzas, burgers and a variety of dessert choices. 


The offer of Serdika Center was expanded with over 15 new stores ranging from fashion, sports, and cosmetics. 

Beauty lovers can now shop collections by renowned brands such as La Mer, Tom Ford Beauty, Jo Malone London, Prada, Confidential by Carolina Herrera, and Salvatore Ferragamo Exclusives in the Delirium Exclusive store.

As well as strengthening its beauty offer, the mall welcomed a new Asics store featuring a next-generation retail concept. 

Other new brands include the Spanish fashion giant Mango and global denim powerhouse Levi’s. 


Serdika Center is a modern shopping mall with a strong fashion oriented tenant mix, targeting a customer group with above average income, which, together with its excellent location (approximately 3 km southeast of the city center), represent its competitive advantage.

The shopping center opened in spring 2010, introducing more than 210 stores on a commercial area of over 51,000 sqm. 

Its tenant mix consists of leading international and newcomer brands in Bulgaria such as Adidas, BUZZ, United Colors of Benetton, CCC, Calzedonia, Deichmann, Cropp, Elisabeta Franchi, English Home, G-Star Raw, Intersport, H&M, Karen Miller, Lee Cooper, LC Waikiki, Mango, New Yorker, Oysho, Peek & Cloppenburg and many others. 

Serdika Center is located on Sitnyakovo Boulevard in the municipality of Oborishte. The mall is just a 10 minute drive from Sofia Airport and the city center. 

View the full tenant mix of Serdika Center on their official website.

Browse more shopping centers in the region HERE.


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