Lilly Drogerie, Serbian health and beauty retailer, opened on the 20th of April its new store on the corner Hajduk Veljkova and Miloša Velikog Street in Kraljevo, Serbia.
The chain was established in 2003 and today operates a retail network of more than 170 stores in all major Serbian cities, serving over 50,000 customers on a daily basis.
Last year, Lilly Drogerie opened 21 new stores in Serbia, announcing plans to continue its expansion in 2018.
The company offers a vast assortment of cosmetics, fragrances, health, home and gift articles sold at competitive prices. Many of its units also feature pharmacies where customers can purchase prescription and non-prescription drugs, dietary supplements and medicinal cosmetics.
In addition to leading beauty brands such as Maybelline, Rimmel, Max Factor, L’Oreal, NYX, Deborah, Garnier, Essence, Escada, Revlon and many others, Lilly Drogerie also markets a range privately-owned discount labels including Velnea, Moe28, LLUMS, Dent-a-Dent, Mamma & Baby, Watte-watte and Solevita.
Alongside Serbia, the chain is also present in Bulgaria with more than 40 stores.