Lesnina XXXL Opens Its First Store in Serbia

By Retail SEE Group / May 15, 2019

Lesnina XXXL, a furniture retailer owned by the XXXLutz Group, celebrated the opening of its first department store in Serbia, located in Novi Sad, on the 14th of May.

The new department store is situated at no. 173 Veliki rit Street and spreads across 20,000 sqm, offering a wide range of furniture, home textiles, lighting, equipment and accessories.

The construction of the new store took eight months to complete, resulting in one of the most modern retail sites operated by the XXXLutz Group. The store has generated over 150 jobs.

The new department store was opened in the presence of Rasim Ljajić, Serbian Deputy Prime Minister and Minister of Trade, Tourism and Telecommunications, Igor Mirović, the President of the Government of Vojvodina, Miloš Vučević, the Mayor of Novi Sad, Aleksandar Pavićević, Director of Lesnina XXXL Serbia, Bojan Papić, Regional Director of Lesnina XXXL and Gerald Socher, Director of GIGA International.

Lesnina XXXL, department store will host the official opening for visitors on the 16th of May, featuring an entertainment program and a concert by the popular Serbian singer Zvonko Bogdan.


According to Lesnina XXXL representatives, the chain has an ambitious expansion plan for the Serbian market. The new department store in Novi Sad is part of an investment cycle, which includes new store openings in Belgrade and Niš.


Lesnina XXXL was established in 1949 under the name LES, before switching to its current brand name in 1956. The chain used to be owned by the Slovenian company Sirina, which sold it to XXL Lutz in 2010.

Today,  Lesnina XXXL is a leading furniture retailer in the region, with more than 40 retail stores and 1,600 employees. The company is a market leader in Croatia, where it has nine stores.

Lesnina’s owners, the XXXLutz Group,, is the second largest furniture retailer in the world, with a network of 249 stores in nine European countries.

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