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IKEA Showroom in Belgrade Attracted Over 400,000 Visitors

By Retail SEE Group / February 8, 2019

IKEA Showroom, located within the department store ‘Robne Kuće Beograd’ in Belgrade's city center, has attracted more than 400,000 visitors since its opening.

IKEA Showroom Surprising Success

The temporary showroom opened its doors on the 3rd of May last year, on a surface of 900 sqm on two levels. The space was meant to operate by the end of July. However, it stayed open until the 31st of January due to high demand from customers.

IKEA organized various workshops and educational activities that generated a great deal of interest during the first three months of operation. In September, the company began selling furniture at the showroom, offering more than 500 different articles.

“IKEA Showroom was envisioned as a temporary showcase that would provide inspiration and introduce our products to customers. The showroom has attracted around 440,000 visitors during the past nine months - an average of about 3,200 visitors a day, “ stated IKEA’s representatives.

The Swedish furniture giant also announced plans to offer delivery services to costumers in Belgrade. At the moment, IKEA operates delivery centers in the Serbian cities Niš and Novi Sad, offering Click&Collect services for online orders.

New IKEA Retail Park in Belgrade

IKEA currently operates one store in Belgrade’s Bubanj Potok area and is planning to begin the construction of its new retail park in the Serbian capital in spring 2019. The new retail facility represents an investment of 50 million EUR that will generate 400 jobs.

Read more about the IKEA retail park in Belgrade HERE.

View the retail assortment of IKEA in Serbia on their official website.

About IKEA

Founded in 1943, IKEA Group is the world’s largest home furnishing retailer, offering well-designed, functional and sustainable home products at an affordable price range.

The company has 424 stores in 52 countries worldwide (as of November 2018), employing approximately 208,000 people and generating a sales turnover of 38.8 billion EUR.

Within the South East Europe region, IKEA is also present in Romania, Bulgaria, Croatia and is set to begin the construction of its first department store in Slovenia in 2019.

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