IKEA department store in Belgrade marked two years of operations on the 10th of August. In the past year, the store attracted around 1,4 million visitors, while its website recorded over 13 million visits.
IKEA’s BEST SELLING PRODUCTS IN SERBIA
IKEA’s customers in Serbia purchased a total of 181,566 energy efficient light bulbs, which were among its top-selling products. The company also sold 249,109 candles, enough to light the way from the IKEA department store to the Republic Square in Belgrade, and 36,100 Lack tables, which put together would be the same height as 1,160 Belgrade’s Statues of the Victor.
FOCUS ON COMMUNITY
The IKEA Family loyalty program is widely popular in Serbia, and currently has over 190,000 members.
Last year, IKEA opened a new delivery center in Niš, making its products more accessible to customers in southern Serbia. At the delivery center, customers are able to collect products ordered through the IKEA web shop.
The company continued to empower its employees and the local community though various CSR initiatives such as paid paternity leave and the establishment of the Gender Equality Alliance - a network of partner companies that advocates for more women in leadership roles, equal pay and equal opportunities for development.
IKEA TO BUILD A NEW RETAIL PARK IN BELGRADE
IKEA has announced plans to build a new retail park in Belgrade, located next to the IKEA department store in the Bubanj Potok area. The project represents an investment of 50 million EUR that would generate 400 job openings.
IKEA has appointed Novaston Asset Management as the exclusive leasing agent for the new retail park, while Novaston Project Management will provide consultancy services in the areas of its design, construction and property management.
Besides the department store in Belgrade’s Bubanj Potok area, IKEA operates two delivery centers in Novi Sad and Niš.
Read more about IKEA’s planned retail park project in Belgrade HERE.
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