Superdry Store

The First Superdry Store Opens in Bucharest

By Retail SEE Group / November 2, 2018

Fashion Company, a leading fashion retailer in the Balkan region and the official distributer of the British fashion brand SUPERDRY for Romania, has this month opened its new SUPERDRY mono brand store in Bucharest, located within the retail complex AFI Cotroceni.

Superdry Store

The new store consists of 132 sqm and offers a wide selection of fashion, footwear and accessories for both men and women. It is the largest SUPERDRY store in Romania, designed according to the brand’s latest retail concept.

Besides Romania, Fashion Company is also the official distributor of SUPERDRY for Serbia, Croatia, Montenegro and Macedonia. The company continues to grow its presence in South East Europe, and has recently opened the largest Replay mono brand store in Bucharest.

Superdry Store


Superdry is a British fashion brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style.

The brand has a worldwide presence, with more than 515 SUPERDRY stores in 46 countries. There are currently 139 company-owned stores across the United Kingdom and mainland Europe, 208 franchised and licensed stores, all but one outside of the UK, and 168 concessions.

In addition to its standalone units, SUPERDRY operates 12 international e-commerce websites.

About Fashion Company

With more than 100 stores across Serbia, Montenegro, Croatia, Romania and Macedonia, Fashion Company has established itself as a regional leader in fashion retailing.

The chain expands through mono brand stores, Fashion & Friends multi brand stores and outlet units. Its units are positioned on prime locations, which include shopping malls and busy high streets in city centers.

Over the years, Fashion Company has built a diverse brand portfolio featuring Replay, Bata, Desigual, Cesare Paciotti, Camper, Timberland, Premiata, Calvin Klein, Diesel, Tommy Hilfiger, Scotch & Soda, Steve Madden, New Zealand Auckland, Camper and numerous other well-known international labels.

View the full brand portfolio of Fashion Company on their official website.

Find more retailers in Serbia on our Company Database page.

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