PRIMARK , UK’s leading discount fashion retailer, has chosen the location for its first store in Poland. The retailer has signed a lease agreement for a unit of 3,660 sqm within Galeria Młociny shopping center in Warsaw.
“Primark is one of the fastest-growing fashion retailers over the past years. We are very pleased to advise the brand on the strategy for the Polish market and accompany them in the search for retail units. I am convinced Primark will be very successful in Poland,” said Szymon Łukasik, Head of Retail at Cresa Poland.
PRIMARK is well known worldwide for its unbeatable prices and amazing offer, which will be a huge game changer in the the Polish fashion market.
PRIMARK EXPANSION IN CENTRAL EASTERN EUROPE
With the entry of PRIMARK to Poland, the retailer has expanded its network presence to 13 countries.
PRIMARK has started its expansion to Central Eastern Europe this year with its entrance to Slovenia.
The company has also announced that it will continue its expansion in the region with the Czech Republic being its next market entry.
Currently, PRIMARK operates a network of more than 370 stores in Ireland, United Kingdom, Germany, Netherlands, Spain, Portugal, Belgium, Austria, France, United States, Italy and Slovenia. The company employs over 75,000 people.
PRIMARK, is an Irish clothing and accessories retailer owned by Associated British Foods plc.
Adored by fashion lovers and value seekers alike, PRIMARK is known as the destination store for keeping up with the latest fashion trends. Its retail assortment spans a diverse range of products, including baby, kids, women’s, men’s fashion, home decor articles, accessories, beauty products and confectionery.
The retailer stands out through its ability to adopt fashion trends quickly, identify and market novelty items and offer excellent value for money.
In addition to its aggressive retail expansion, PRIMARK also has a strong presence on social media, which includes a hub of user-generated content.
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