DOUGLAS OPENS ITS LARGEST PERFUMERY IN ROMANIA

By Retail SEE Group / November 8, 2019

Douglas, the leading premium beauty retailer in Europe, has opened its largest perfumery in Romania, announcing plans to continue its expansion in 2019. 

Located within Iulius Town Timisoara, the store consists of 600 sqm and carries various cosmetics brands that are available in Romania for the first time, such as Kevyn Aucoin, Giorgio Armani Beauty, The Balm, and Neal’s Yard Remedies.

Its design features a new layout that makes it easy for customers to navigate the vast beauty offer. 

“The cosmetics and perfume market in Romania is constantly evolving with consumer preferences, which are now focused on holistic beauty experiences - personalized advice, beauty treatments and access to unique products. That is why we invest in the development of new concept stores and modernization of existing units,” stated Lavinia Ivas, General Manager of Douglas Romania.

DOUGLAS RETAIL EXPANSION IN ROMANIA

Douglas entered the Romanian market in 2017 and today operates a network of 27 stores in 14 cities across the country.

Besides its retail network, the chain operates an online shop. 

The company aims to open three new perfumeries in Romania by the end of 2019. New stores will be opened in Promenada Sibiu (Festival Shopping Center), Braila Mall, and Iluius Mall Suceava. 

In 2018, Douglas Romania reported a 20 percent turnover increase. 

View the full retail assortment of Douglas in Romania on their official website. 

DOUGLAS - EUROPE’S LEADING BEAUTY RETAILER

Douglas is the leading premium beauty retailer in the European beauty industry with about 2,400 stores and fast-growing online shops in 26 European countries.

The company has a portfolio of around 50,000 high-quality products of more than 650 brands in the areas of perfumery, decorative cosmetics and skincare as well as food supplements and accessories.

With around 40 million Beauty Card holders, Douglas has one of the largest customer loyalty programs in Europe.

Find more beauty retail companies in the region HERE. 

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