Dm Drogerie Markt Continues Its Investments in Romania

By Retail SEE Group / February 26, 2018

Dm drogerie markt, German health and beauty retailer, has recently reopened two modernized stores in the Romanian cities of Zalau nd Brasov, located on Boulevard Mihai Vitezau no. 7 and on Boulevard Saturn no. 32.

In December last year, the chain opened a new store in the town of Cluj Napoca, increasing its retail network in Romania to a total of 96 units.

Dm drogerie markt entered the local market in 2007 and has been expanding at a steady pace, opening between 7 and 10 new stores every year.

For its future openings in Romania, the company is seeking retail units ranging between 350 and 450 sqm in size. Its main locations of interest include shopping malls and busy high streets in cities with a minimum catchment area of 50,000 inhabitants.

About dm drogerie markt

Dm drogerie markt is one of the leading drugstore chains in Europe, operating more than 3,300 stores in 12 countries across the continent and employing approximately 56,500 people.

The chain has a vast brand portfolio, consisting of the renowned international labels Maybelline, Max Factor, Rimmel, L’Oreal, Nivea, Garnier, Essence, Bourjois, Deborah and many others. Besides these international labels the retailer also sells its privately-owned discount brands.

Within the South East Europe region, dm drogerie markt is present in Serbia, Bosnia and Herzegovina, Slovenia, Croatia, Bulgaria, Romania and Macedonia.

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