Dm Named The Most Attractive Employer in Croatia

By Retail SEE Group / May 17, 2019

Dm drogerie markt (dm), has been named the most attractive employer in Croatia by the business portal MojPosao for the 10th consecutive year.

The company was voted as the no.1 employer in the 2018-2019 survey with nearly 20,000 respondents.


“For a decade, we have been recognized as the most attractive employer in Croatia and this year we reaffirmed our position with a high score of 14,78 %. We are proud of the fact that for 12 consecutive years our company has been ranked among the top three employers in Croatia, according to the employee satisfaction survey by MojPosao . To be named the most attractive employer is a special honor because it acknowledges our continual investments in employee development. On behalf of dm, I would like to thank everyone who voted for us,” stated Ana Fostač-Krilčić, HR Director at dm.

Dm’s employees are at the heart of their business success and brand image in Croatia. In addition to the average salary of 9,300 HRK for retail roles, dm offers its employees a number of benefits, development opportunities and a comfortable work environment.

The No.1 employer survey” found that dm is the most attractive employer for both men and women. The company also received high scores in two categories: employee relations (31%) and workplace safety (30%).


Dm entered the Croatian market in 1994 and today operates a network of 159 stores across the country and a distribution center in Zagreb, employing 1,470 people.

The company’s assortment encompasses more than 21,200 cosmetics, health, food, pet, textile and home articles, including around 1,000 products sourced from local suppliers.

In addition to a vast portfolio of international labels such as L’Oreal, Max Factor, Rimmel, Maybelline, Aussie, Bourjois, Schwarzkopf, Dove, Deborah and many others, dm also markets 32 private labels covering all product categories.

The chain also offers over-the-counter drugs and medicinal cosmetics in 19 dm stores in Croatia.


Dm is one of the leading drugstore chains in Europe, operating more than 3,566 stores in 13 countries: Germany, Austria, Hungary, Italy, Slovakia, Slovenia, Serbia, the Czech Republic, Croatia, Bosnia and Herzegovina, Bulgaria, North Macedonia and Romania. The company has more than 61,721 employees.

Its main competitors in the region are the local and international health and beauty chains Lilly, Douglas, Muller, Jasmin and BIPA.

Find more retailers active in South East Europe on our Company Database page.

Positive SSL