The new store is located at the entrance to E. Miroglio’s textile factory in Pirot - the former factory "Fabrika Prvi Maj Pirot". Its opening was attended by Edoardo Miroglio, the company’s owner, and Radko Vlajkov, Bulgaria’s Ambassador to Serbia.
“This opening is a major investment in Pirot. E. Miroglio is one of the most reputable textile companies in Bulgaria with activities in several different sectors. I am pleased to see that they are expanding their business on the Serbian market, and I am confident that this new venture will build on the success of E.Miroglio’s current operations in Serbia,” stated Mr. Vlajkov at the opening.
A FAST GROWING FASHION BRAND
DiKa was founded in 1982 in Sofia, Bulgaria, as a manufacturer of women’s clothing. Today, the chain operates a network of company-owned stores in Bulgaria, Romania, Georgia and Serbia.
DiKa is very popular in its home market, where it operates stores on exclusive locations such as Vitosha Boulevard and Serdika Center. The brand’s assortment encompasses stylish women’s apparel, footwear and accessories designed according to the latest fashion trends.
In Serbia, DiKa currently operates two textile companies in Pirot and Dimitrovgrad.
A NEW WAVE OF INTERNATIONAL BRANDS IN SERBIA
The Serbian market continues to attract global newcomer brands, who are opening stores in the newly developed shopping malls and retail parks across the country. Existing retailers are also strengthening their presence in the market by launching new retail and e-commerce operations.
Below you can find our articles covering international brand expansion in Serbia: