DEXY CO KIDS – NETWORK & PORTFOLIO EXPANSION

By Retail SEE Group / September 17, 2019

Dexy Co Kids, the leading Serbian retailer of children’s products, is successfully investing in expanding and modernizing its retail network and has added this year a new Italian brand to its portfolio!

BIGGER AND BETTER STORES 

Dexy Co Kids has recently completed three major store relocation and expansion projects in Serbia, moving its units to bigger retail spaces.

The existing store in Rajićeva Shopping Center in Belgrade has been expanded to include over 1,000 sqm of space. 

The company also opened a new store in TC Bazar complex in Novi Sad. The store occupies a larger area of 600 sqm, allowing the retailer to present a wider assortment of products. 

Furthermore, the chain opened a relocated store in the town Subotica, which now spans across 400 sqm. 

Its representatives told Retail SEE Group that the company will undertake new store improvement projects in order to provide even more choice and better experiences for their customers.

ORIGINAL MARINES: NEW BRAND IN PORTFOLIO

Dexy Co Kids added a new international brand, Original Marines, to its already impressive portfolio of labels. 

At the moment, the brand’s collections are exclusively available in the company’s stores in Belgrade, located within UŠĆE Shopping Center and Delta City. 

Original Marines is a leading Italian company specializing in the production and distribution of casual wear, sportswear and accessories for children. The brand is owned by Imap Export SpA and markets high quality children’s products, sold at very competitive prices. Its retail presence encompasses over 600 mono-brand stores, of which 66 are international stores. 

Dexy Co Kids offers an array of well-known brands for children, including Angry Birds, LEGO, Mickey Mouse, Bambino, Chicco, Pediped, Cool Club, Spiderman and various others. 

View its full brand portfolio HERE. 

A LEADING CHILDREN’S RETAILER IN SERBIA

Dexy Co Kids was established in 1996 and began retail operations in 2007. The chain is today positioned as the top retailer in its category in Serbia. 

Currently, the company operates a network of around 30 multi-brand stores in all major cities, as well as an online shop. The retailer expands in prime high street, retail park and shopping center locations, including UŠĆE, Immo Centar and Stadion Shopping Center in Belgrade, Promenada Novi Sad, and Forum Shopping Center in Niš.

Besides a vast assortment of brands, Dexy Co Kids is known for its excellent customer service and carefully designed stores which meet the highest safety standards. 

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