Astra d.o.o., Bosnian retail company owned by the local company Proeksim, opened the first Desigual mono-brand store in Sarajevo on the 6th of August. The unit is located at no. 8 Zelenih Beretki Street.
In the new store, customers can shop the brand’s latest Autumn and Winter 2018 collections, including fashion, footwear, bags, and various complementary accessories.
“The interior was designed in collaboration with Desigual’s architects and designers and resembles the brand’s retail spaces worldwide. With its excellent location, in close proximity to Ferhadija, the main pedestrian and parking zone in the city, the store will provide a distinctive and memorable shopping experience,” stated Astra’s representatives.
Launched in 1984, Desigual is a fashion retailer with more than 200 mono-brand stores, 7,000 multi-brand stores, and 1,700 corners and shop-in-shops in nearly 100 countries worldwide.
The brand’s daring tailoring, vibrant colors, bold combinations of materials, embroideries and hand-made drawings are inspired by the pop culture, as well as by the tradition of Spanish artisans and street arts.
Desigual caters to both men and women and children, offering good quality fashion and accessories at a medium to high price range. The company, which is headquartered in Barcelona, employs more than 4,600 people.
Astra is part of Proeksim, one of the leading importers and distributors of footwear in Bosnia and Herzegovina, which also operates the footwear retail chain Borovo. In total, Astra and Borovo have a retail network of more than 110 stores in all major Bosnian cities.
Astra’s parent company Proeksim has a vast brand portfolio featuring Weekend Max Mara, LIU JO, Guess, Guess by Marciano, Penny Black MAX&CO and other renowned international labels.