CBS INTERNATIONAL AT MAPIC 2019

By Retail SEE Group / November 20, 2019

CBS International, part of the Cushman&Wakefield Group, once again attended MAPIC, the leading international retail real estate exhibition held from 13th - 15th  November in Cannes, France. 

The driving force behind the 25th edition of MAPIC  was the evolution of retail spaces and places.  

The event provided a platform for shopping center developers and retailers to network and learn more about topics such as leisure, innovation and the new retail mix. 

ATTRACTING NEW GLOBAL BRANDS 

MAPIC 2019 was the perfect opportunity for CBS International to present South East Europe as an attractive market for international brands. 

According to its representatives, a number of brands present at MAPIC expressed interest in entering the Serbian market.  

The event was attended by 2,000 international retailers and restaurant chains, among which were Abercrombie & Fitch, Decahtlon, Mango, Sports Direct, Primark, and Footlocker. 

As the leading real estate services firm in the region, CBS International, which operates in Serbia, Croatia, North Macedonia and Montenegro, was there to demonstrate the excellent market opportunities South East Europe provides.

The company also took the opportunity to deliver and collect insights on the latest leisure trends and entertainment concepts that can be applied in the region. 

LEISURE DAY: INTEGRATING LEISURE INTO SHOPPING AND LIFESTYLE DESTINATIONS 

Reed MIDEM, the organizer of MAPIC, launched the first global international Leisure Day on the 12th of November. 

“In line with the new trends in the retail industry, digital transformation and the rise of online shopping, the organizers created a special event aimed at promoting new concepts for both large and smaller retail formats.” stated Jelena Radulović, Regional Retail Director at CBS International. 

The full-day event brought together more than 800 participants, including 300 leisure operators ranging from e-gaming and theme parks to live music, museum, art galleries, wellness and food.

Some of the main topics discussed were emerging leisure concepts, branded leisure components as the new retail anchors, screen-based and IP-based attractions. 

In addition to the stand-alone leisure event, MAPIC itself had a dedicated leisure component, offering a series of leisure talks, workshops and an exclusive leisure zone. 

NEW LEISURE EVENT AT MAPIC 2020 

Following the success of MAPIC Leisure Day 2019, Reed MIDEM has announced the launch of LeisurUp, a new international two-day event for leisure professionals. 

The event took place on 17-18 November 2020 in a new exhibition area next to the Palais des Festivals in Cannes.

To find out more about LeisurUp event click HERE. 

CBS INTERNATIONAL A REAL ESTATE LEADER

The leading real estate consultancy company CBS International is part of Cushman & Wakefield Group, one of the largest global real estate consultancy companies, operating with over 51,000 employees in more than 70 countries worldwide.

CBS International  has entered the second decade of its business operations as the absolute market leader, achieving record-breaking revenues in Serbia for the 9th consecutive year.

As well as Serbia, CBS International is present in Croatia, North Macedonia, and Montenegro. 

The company combines its international experience with local know-how to support its clients and investors with the most accurate and up-to-date information about the real estate market. 

Read our exclusive interview with CBS International HERE. 

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