Italian company Pianoforte Group, owners of the brands Carpisa, Yamamay and Jaked, opened on the 10th of April its remodeled Yamamay store within Delta City shopping center at Jurija Gagarina no. 16 Street in Belgrade, Serbia.
The refurbished store is positioned on the ground floor of the mall and consists of 55,55 sqm. Its assortment offers a wide range of fashion underwear, nightwear, beachwear and complementary accessories for women, sold at a medium price range.
Yamamay has been present within Delta City since 2007. The brand entered the Serbian market through a franchise partner and today is operated directly by Pianoforte Group.
At present, there are three more Yamamay stores in Serbia, located within Rajićeva Shopping Center and Knez Mihailova no. 18 Street in Belgrade and within BIG Shopping Center in Novi Sad.
Established in 2001, Yamamay at present has more than 1,000 stores worldwide. Many of its units in Italy and abroad are operated by local franchise partners. The brand expands on prime locations such as shopping malls, busy high streets and historical town centers in cities with over 50,000 inhabitants.
Within the South East Europe region, the label is also present in Croatia, Romania, Albania, Bosnia and Herzegovina, Montenegro and Kosovo.
Alongside Yamamay, Delta City houses Calzedonia, Lisca, Calvin Klein underwear, Extreme Intimo, Oysho, Intimissimi, Women’s Secret, Zara, Bershka, C&A, Espirt, H&M, Guess, Fashion&Friends, Lacoste, Legend World Wide, Mango, Massimo Dutti, New Yorker, Sportina and many other well-known brand names.