The First NYX Professional Makeup Store Opens in Sofia, Bulgaria

By Retail SEE Group / March 14, 2018

NYX Professional Makeup, international cosmetics brand owned by L’Oreal Group, opened on the 10th of March its first store in Bulgaria on Vitosha Boulevard no. 59 in Sofia.

The new store occupies a space of 77 sqm and offers more than 1,300 beauty products sold at an affordable price range.

Established in 1999, NYX is today sold in more than 70 countries worldwide at thousands of specialty/beauty/fashion stores, freestanding stores and beauty supply stores.

The brand is positioned as the leader in the color cosmetics industry and is popular among consumers, as well as professional make up artists.

The Los Angeles based retailer is known for its innovative makeup products with excellent price to quality ratio. Its assortment ranges from classic and seasonal to on trend cosmetics.

In 2014, NYX was acquired by L’Oreal Group, the world’s leading beauty company whose brand portfolio also includes the renowned beauty labels Lancome, Maybelline, Viktor&Rolf, Garnier, Shu Uemura, Kiehl’s, Clarisonic and many others.

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