New Bonatti Store Opens in Obrenovac, Serbia

By Retail SEE Group / March 14, 2018

Bonatti d.o.o., Serbian retailer of lingerie and swimwear, opened on the 5th of March its new store in Obrenovac, located at Miloša Obrenovića Street no. 80, Serbia.

The brand was founded in 2003 and today has a network of approximately 100 specialty retail stores and multi-brand units in Serbia, Bosnia and Herzegovina, Montenegro, Croatia, Slovenia, Macedonia, Bulgaria, Switzerland and Sweden. In Serbia alone, there are more than 60 Bonatti stores.

The chain expands on prime locations: shopping malls and busy high streets in city centers. Its offering consists of fashion underwear,sleepwear,swimwear and accessories for both men and women sold at a medium price range.

Bonatti’s major competitors in Serbia include the local retailer Extreme Intimo and international underwear brands Women’s Secret, Lisca, Lindex and Oysho.