Meli Melo Paris, Romanian jewelry and accessories retailer, opened on the 6th of February its new store within Stadion Shopping Center at Zaplanjska no. 32 Street in Belgrade, Serbia.
The new store is located on the ground floor of the mall and consists of 60 sqm. Its assortment offers a wide range of fashion jewelry, shoes, scarves, handbags, hair accessories and gifts sold at an affordable price rage.
Meli Melo Paris entered the Serbian market in October 2017, opening its first store within Mercator Shopping Center in Belgrade. As previously announced, the chain aims to continue its expansion in Serbia and is seeking new store locations within prominent malls and on busy high streets.
Established in 1998, Meli Melo is today one of the leading retailers in its category in Romania, operating approximately 50 stores across the country.
Within the South East Europe, the company is also present in Bulgaria with two stores, located in Mall of Sofia and Serdika Center in Sofia.